Gluten-Free | Trans fat-free | No hydrogenated oils
Net carbs: 32 g Added sugars: 6 g
Overall rating :🤬🤮
Sinisterlabs.co
Flavor
Tried Birthday cake & Chocolate chip flavors.
Yup, tastes kinda empty and artificial. It’s a pretty typical protein bar, with just a hint of metallic flavor. This tastes a lot like those cheap cupcakes you get from Safeway or Costco. Sugary icing should be the first indicator that this is not a healthy product.
The chocolate chip tastes almost exactly like Little Debbies cosmic brownies. Oh god, this is so sweet… How could anyone eat this and think it’s healthy???
As a basic rule moving forward, I believe we should stop trying to make unhealthy foods healthy.
Cookies are supposed to be sweet & indulgent. Stop lying to yourself and just go to town on some tollhouse cookie dough.
But selling these sweetened cookies that happen to have some whey protein in them tricks people into eating unhealthy diets and pretending they’re getting good nutrition. Nothing about these is nutritious and they taste like low-quality supermarket desserts.
Packaging appeal
Sinfit products have a clean, mildly edgy design that communicates power and energy without being intimidating. Their whole brand is pretty on point as far as millennial appeal.
I always like it when people have recipes on the packaging, so I appreciate the ice cream sandwich idea here. They even use it to plug one of their other products, Caffeinated peanut powder. I appreciate good self-promotion, even if it’s for unhealthy products like these.
The only thing I don’t like about their packaging is the quality of the plastic. It’s a really thin wrinkly material that looks cheap compared to other bars. In general, matte packaging feels better than glossy packaging for energy bars.
Ingredient quality
There’s way too much going on in these ingredients for me to recommend these protein cookies to anyone.
Sugar, corn syrup, maltitol, vegetable glycerin, AND sucralose, also known as Splenda are in there. No one needs this many sweeteners.
There are also sunflower and soy lecithins, which are emulsifiers that keep the ingredients from separating. Lecithins are not inherently harmful, but they’re an indication that the product is made of overprocessed ingredients that don’t mix on their own.
It’s always better to eat minimally processed foods, and these Sinfit cookies have a lot of typical ingredients in unhealthy processed foods.
There is some chicory root in here, which is a good prebiotic, so I’ll give them props for that. Chicory doesn’t even come close to offsetting the rest of the junk in here though.
Company practices
I would file Sinfit with the other candy companies pretending to be healthy. If you were pursuing meaningful health goals, It seems like products laden with sugar, artificial additives, and excess carbs would not be helpful.
If you look at their suggested recipes, ingredients, and product types, it’s pretty clear that the Sin is more important than the Fit. You cannot sell Ihop-esque flavored syrups and call yourself a health food company.
In their description, Sinfit makes clear the CEO’s focus on creating “First of” products. Being the first of something is not necessarily valuable, except in growing your ego. Being the first oversugared overprocessed protein pancake with a skeleton in the logo is not a goal that maximizes your potential benefit to the community.
This company looks like it will do well, however, despite the many flaws in their products. They clearly have a drive and a hunger for profit and recognition that will take them over many obstacles.
Snackability
The cookies are good snack size. Other protein cookies, like Lenny and Larry’s, are too big for most people to eat them in one sitting.
Sinfit’s cookies are a great size for breakfast or a morning commute. They’re also a convenient size and shape to stick in your pocket or backpack, which increases their snackability score.
Overall, Sinfit protein cookies get a rating of 🤬🤮